Our visitor this episode is the CEO of Sub 70 Golf, Jason Hiland. An almost 30-year veteran of the golf enterprise, Jason is the founding father of Diamond Tour Golf and Hurricane Golf. His newest enterprise, Sub 70 Golf, presents premium golf clubs using a manufacturing unit direct mannequin.
In this interview with Jason, we study:
- The advantages of manufacturing unit direct golf golf equipment
- Why Sycamore, IL is house to 3 successful golf brands
- The key to retaining a thin 1.8 millimeter iron face from breaking
- How manufacturing unit direct clubs may also be custom fit
- The widespread trait of one of the best wanting and greatest performing putters
- Why Sub 70 provides a singular 60-day 100% satisfaction assure
Interviewer: Walter Lis. Operating Time: 23:51
Click right here to obtain an MP3 file.
The following transcript has been edited for size and clarity.
CHICAGO GOLF REPORT: When did the thought for Sub 70 come to you?
JASON HILAND: It was in all probability somewhere near four years in the past that we started considering of the thought as other industries have been going more manufacturing unit direct that would we do that with an OEM golf company. We noticed some other corporations do it like combatant gentlemen for men’s clothing.
I actually appreciated the standard of what they have been doing. It was just a a lot better value. As we noticed these different industries changing that we thought, if we do that proper, we will do that within the golf business as properly and reduce the costs and the overhead and make it more streamlined.
CHICAGO GOLF REPORT: Are you able to simply give a quick overview of your historical past in the golf business?
JASON HILAND: Within the early 90’s once I was in school, I began working for Mike Tait who started SMT Golf and he had a golf element company referred to as Mirage Golf at that time. I worked for Mike all through school and went to the College of Wisconsin, Oshkosh. I graduated in 1995 then started Diamond Tour Golf, which was my first golf firm and it’s still in existence at the moment.
After which we started Hurricane Golf in 2008. Then, like I stated, Sub 70 Golf kind of began the concept and you understand, three and a half, four years ago. We launched Sub 70 in December of 2018. So I like to tell individuals I’ve yet to have a real job in life. I’ve been lucky sufficient to work in my favourite interest. I’m 46 years previous and have been doing it since 18-19 years previous at this level.
CHICAGO GOLF REPORT: And are all the manufacturers that you simply mentioned still based mostly out of Sycamore?
JASON HILAND: Sure, we run three totally different golf corporations out of the same facility, however each has its personal separate niche. We’re in Sycamore after which we just, we’re principally just delivery packing containers everywhere in the world each day.
CHICAGO GOLF REPORT: And then with just like the Sub 70 brand, are you concerned with the design of the membership? How did the entire design of the irons and then the woods come collectively?
JASON HILAND: Staff effort. I type of name it like a garage band. Once we started this, we knew we didn’t have the assets to go rent an outdoor firm. We’ve labored with some major brands and helping them with some stuff. So we had the assets there and we had the sort of concept of the type of golf equipment and needed to do.
It was a group effort with our ideas and the engineer’s abroad to place this collectively. And then the storage band turned out to be fairly good.
Once we tested all the things, it took some time to get it to the place we needed it. That’s why it took a couple of years for us to truly launch it. However we needed to get the products proper or this factor wouldn’t work. We just labored as a workforce to get the products where we needed them to. I couldn’t have accomplished it without the help of the engineers and my associates abroad at the foundries to assist us with the undertaking.
CHICAGO GOLF REPORT: Let’s take a deeper dive with the irons. You’ve received three totally different irons that you simply produce for the Sub 70 brand. Can you type of give an summary of each of them?
JASON HILAND: The 639 collection are cast collection for just a little bit better participant. We’ll have an MB coming quickly, which is our tour blade. After which we’ve the CB, which is a cast cavity back. We’ll also have the ability to do combo sets for that. That’s going to be in your, you recognize, participant needs somewhat bit more of a workability, feel feedback.
The 699 is sort of our in-between iron which has know-how with the ultra-thin face, the TPE material behind it, nevertheless it seems to be actually clean so it’s still workable but but still forgiving. That’s our good combo-type club.
The 739 is our complete recreation improvement membership. Two-piece development, actual low middle of gravity meant to rise up within the air and go really straight. We sort of have hit the three totally different major segments that we thought we needed to have an iron out there.
CHICAGO GOLF REPORT: With the 699 iron, it has a screw on the aspect. What is that for?
JASON HILAND: That’s the place the TPE materials goes into the top after produced. It’s a must to have that TPE material which supports the face. Otherwise the face would break as a result of it’s so skinny at 1.8 millimeters. That’s the place the material goes in into the hole a part of the iron and that’s what helps the face. But in addition lets the face be thin sufficient the place the iron type of acts like a titanium driver where the face flexes and accelerates the ball a bit bit better.
CHICAGO GOLF REPORT: The iron that I’ve had a chance to test as the 739 nine. It’s an exquisite club. As you stated, it’s a very forgiving. It feels there’s a huge candy spot involved in that. How, how did you provide you with the thought for that?
JASON HILAND: We sort of started with the thought of that we would have liked to have an actual low middle of gravity. We nonetheless need to nonetheless look pretty clear. We all the time needed the brand to type of look slightly bit understated, elegant. We didn’t need a ton happening. Then I type of expressed my concept to the engineers abroad and stated, right here’s type of what we expect we would like for that phase. Assist us put the materials together, and the engineering of what you guys assume can be the easiest way to do it.
They put their enter in of materials, how we might design it, how you’d do it, and then it’s the forwards and backwards and the testing to type of get all of it right once we experiment with totally different supplies for the faces. But that was us sort of saying, I feel this is what we’d like after which asking their opinion. Then there’s just a bunch of testing forwards and backwards in several ideas and time to get the product up to market and to the level of quality we needed to. However undoubtedly a gaggle effort on that one.
CHICAGO GOLF REPORT: Being then that these are manufacturing unit direct clubs, what are the metrics that you simply’re on the lookout for in an effort to fit them for the proper shaft and the suitable grip for each of those three totally different head types?
JASON HILAND: Once we work out what iron they want, grip measurement often sort of goes by hand measurement. We’d start off with what measurement golf glove do they put on for example, or one thing to that extent and what grip measurement are they snug with. If they are match regionally, that’s great. You’ll be able to’t give us too much info.
If any person really has completely no concept, we might encourage them to go get fit regionally. It’s virtually like the physician notes from that. As long as they’re using an identical sort of golf membership with the identical sort of attributes of the top, we will take that info and pretty much go forward and fit them.
Most people seem to have a reasonably good concept of what they’re in search of. Then we will just kind of guide them. If they’re saying they need to hit the ball somewhat greater or slightly bit lower or decide up a bit of bit more distance, then we’ll try to ask the best questions to get the knowledge from the shopper and put our 2 cents in to attempt to be sure that what they’re getting will truly help their golf recreation out.
I feel that’s also why we’ve got to have that 60-day a refund guarantee. They’re trusting us to construct this stuff before they hit them. We know what we’re doing, but we all the time need to let the client know, “hey, if they’re not working for any reason, you’ll call us and let us know.” However trustworthy to God, we have now not had one set of irons come again yet. You’ll be able to type of dial it in. But we all the time tell individuals, if you will get match regionally, we will really interpret that info and that helps us tremendously.
CHICAGO GOLF REPORT: You will have three totally different wedges as properly. How did you identify these three totally different finishes?
JASON HILAND: I needed to do the satin, the black and the uncooked. I’m personally an enormous fan of raw finishes on wedges or irons. I really like the look of it.
Our staff went by means of the finishes that we favored, and we needed the primary wedge to be very universal. We type of made a sole design that the majority everyone can use. It’s obtained the roundedness to it. It’s not too loopy somehow. It’s good for all turf circumstances.
We went with that basic, virtually 588 impressed, gentle spherical wedge of the soul and the correct quantity of bounce. We know it is going to work for most circumstances. We’ll be increasing the wedge line. Jeff does all of the wedges. Jeff might be having some totally different grinds popping out subsequent yr that we’re working on this yr. They’ll be slightly bit more nichey, per se, however we needed the first one to suit most enjoying circumstances and most golfers. I feel we completed that.
Once we have been designing it, we needed the wedge to flight a bit bit lower. We like how higher players see that pinched wedge or that better participant ball flight. Then we ported the wedge to take some weight out of the bottom or out of the decrease portion of it to type of give it that better participant ball flight. We experiment with totally different supplies and totally different steels to type of provide you with the general really feel and performance that we needed. And it took slightly little bit of time to get there, but I feel we received it.
CHICAGO GOLF REPORT: You talked about how the road will hold evolving. You’ll have extra totally different variations of those clubs as you go. It seems to be the identical approach with the woods. You might have some lovely woods that seem to be in the pipeline. Are you able to inform me a bit bit concerning the woods?
JASON HILAND: We needed to make the green wooden very consumer friendly. Most people can get the profit out of it, which is the 939x, so a bit of bit longer from toe to heel. It’s very straightforward to hit it out of the rough. It gets it up in the air, doesn’t spin terribly a lot so you’ll be able to flight it and it’ll go into the wind.
Then we have been beginning to mess around with the thought for the subsequent one and we began working with totally different concepts. The manufacturing unit came up with a very low spinning face. The primary physique design wasn’t too great from a sole plate standpoint, however the face was actually, really low spin. Then we began working on making our Professional Collection.
We sort of stored evolving with it. I truly drew the only plate up for that simply from ideas of the previous of working. It’s actual neutral, the face is basically scorching, doesn’t spin, made it more conventional shapes. It’s very workable both directions. It’s simply sq., no adjustability.
We sort of constructed that one as a fairway would that we might actually need to play and just kind of put those pieces of the puzzle collectively. We obtained one that’s a bit of bit more recreation improvement. And then one for the better participant that’s slightly lower spin, extra of a mid-trajectory and very workable. So we type of have two totally different niches there.
Then on the driving force, we really needed to have a driver that was workable yet aerodynamic. So in all probability for a bit bit higher participant. Not that a greater handicapper couldn’t play it, however we did undoubtedly designed it to be workable. It’s slightly bit more traditional formed, low spin sort of like everyone needs to do with the driving force.
We still need to be able to work the golf ball but look really, actually clean to the attention. We put each piece of data we had in high quality we might put in the factor. It performs every bit nearly as good as anybody else’s driver out there from a efficiency standpoint. The primary factor we’re going to have the ability to do was simply do it at lots higher worth.
CHICAGO GOLF REPORT: The driving force appears lovely. If you’re designing a brand new driver, particularly something like this from the bottom up, how a lot of the design comes from the feedback you’ll get once you check it versus maintaining a tally of the aesthetics?
JASON HILAND: We knew the shape we needed to with it. Once we received the shape then the manufacturing unit helped us design the face. Then we got here up with the shape first that we thought can be workable and pleasing to the eye from a basic standpoint. It seems to be clear and crisp when it’s on the bottom.
Then working with the engineers to attempt to design the most effective face we will based mostly on that shape. It’s a matter of working and try to get the sound right and then arising with an concept for the weighting the place we would like it easy with only a front and rear weight, nothing heal or toe at this point. A little less spin or a bit bit extra spin and it’s only a matter of it’s one or the other.
You just sort of hold taking place the street of testing it, seeing how the numbers look, seeing what golfers offer you from suggestions after which return to the drafting board. It’s simply an evolution till you get to the purpose where you’ve acquired the efficiency that we would like, the sound that we would like, the look that we would like and it’s something that we’re snug we’re able to deliver to market.
However very first thing we did is get the shape that we sort of needed to have the workability. Then how can we engineer that form to be the perfect we will probably make it?
CHICAGO GOLF REPORT: You’ve got three several types of putters presently that you simply’ll be offering. A mid- mallet, mallet and a blade. All of them appear to pay the respects to your location. How did you determine on having those three and what does the design mean to you?
JASON HILAND: Clear, basic, all milled putters. I actually assume should you take a full ingot of metal and also you mill it with no forged, I feel it’s the most effective feeling putter on the planet to do it that approach. It’s costly, but they appear lovely. It’s useful and it’s artwork at the similar time. Any all milled putter seems beautiful.
The primary three designs we needed to return out with are the basic blade, a mid-mallet and a full mallet. But do it in the highest attainable quality that we will do with it, with having all of them milled. We’re in all probability going to do a, the complete mallet arising right here later this summer time after which an arm lock sort version. By putting a bit of extra weight to it, just a little bit more loft, we will turn that into a, you understand, an arm lock type.
Then subsequent yr perhaps some totally different variations that we’re getting buyer feedback that we’ll start experimenting with later this yr and attempt to increase out on the line a bit of bit. However like I stated, we would like them to be very useful, however we also needed to appear to be a bit of artwork as properly.
CHICAGO GOLF REPORT: You supply a 60-day 100% satisfaction assure. With the entire concept that you simply needed to be manufacturing unit direct, do really feel that’s a good period of time to get feedback on the golf equipment?
JASON HILAND: I feel for the client, just for them to really feel snug, that just makes probably the most sense and we’ve sufficient confidence within the gear that we expect it’s going to suit you. Most stuff get shipped everywhere in the United States or everywhere in the world at this level. If someone trusts us to construct a set of golf equipment, I feel 60 days is a fair time period to guage the clubs.
It’s crucial factor to me that any person will get the golf equipment, that they’re pleased they usually perform and they are on the clients’ expectations. In the event that they’re not, I would like them to name us or call me personally or get ahold of any of us right here. We’ll try to make it proper. And if we will’t make it right I don’t need someone to have the clubs if they’re not glad with.
As a result of we’re a more moderen model, due to the best way we’re doing it with the manufacturing unit direct mannequin, it simply seemed to take advantage of sense. It just type of simply made probably the most sense to me if I was on the opposite aspect of the transaction, what would I would like from the company I used to be dealing with?