In The Kitchen

How Bill Oakley Became The #Tastemaker

He’s an government producer of Netflix’s Disenchantment, a former Simpsons showrunner, and the writer of the all of a sudden world-famous “Steamed Hams” bit. (Watch THIS now should you’re unfamiliar.) When he’s not making tv, BILL OAKLEY is making a name for himself on INSTAGRAM because the nation’s foremost authority on quick food. Here, he reveals the bizarre evolution of his second career.


RI MAGAZINE: The first two fast-food critiques you posted on Instagram have been a bit mean-spirited, which was fantastic. You reviewed the brand new McDonald’s Quarter Pounder, and your solely remarks have been, “It’s a slight improvement.” You stated of KFC’s Crispy Colonel, “It’s really standard.” They have been very blunt, so what was shocking was once they turned honest and enthusiastic, and I stored watching. Can you explain the shift in tone and how your followers embraced it?

BILL OAKLEY: I might debate you on that and say there in all probability wasn’t a shift in tone a lot because it was simply constant honesty throughout the board. In those first two, I literally didn’t know what I was doing when it comes to modifying. I might barely paste together three photographs. So it may need been only a low production value that made it seem extra homegrown and mean. But I feel since Day 1, I’ve been brutally frank, and I’m stunned that folks respect my opinion relating to this stuff. I do attempt to keep it trustworthy, and other people don’t like it a lot once I sacrifice honesty for the joke. Which is usually mandatory, but I don’t often do it.

I assumed perhaps within the case of McDonald’s, you had sacrificed for the joke, because I feel they’ve really upped their recreation over the previous 15 years—in all probability with Tremendous Measurement Me as the catalyst.

I feel they’ve introduced their A recreation solely up to now 18 months. The thing is, I truthfully do consider these Quarter Pounders are only a slight enchancment. However I feel a variety of their food choices this yr are improved, like once I did the assessment of their honey-sweet barbecue hen tenders or no matter they’re referred to as. That was the perfect factor I had at McDonald’s that I can keep in mind.

Did you see The Founder?

Yes, I saw it twice. I actually favored it.

That scene where Michael Keaton’s Ray Kroc goes in, and he’s eating at that unique McDonald’s location, all I might assume was, “Wow, I bet that burger kicked serious ass.”

Yeah. I used to be studying online one thing about it. It was considered one of these question and reply things on Quora asking individuals who’d eaten at McDonald’s within the ’50s whether or not it was totally different. I collect it was a lot better. I assume it was more like In-N-Out. But eating quick meals in the ’50s was totally different. The meals tasted totally different than it does as we speak.

Right now individuals assume they need a Shake Shack on each corner, however does McDonald’s prove that meals shouldn’t be infinitely scalable? When you had a Shake Shack on every corner it will in all probability suck.

I feel that’s what’s occurring to Shake Shack now. You already know, I really feel they expanded too quick, and the previous three or 4 occasions I’ve been to Shake Shack, it has been mediocre. And I feel their places differ extensively when it comes to their consistency.

What prompted you to try this first video? A realization that you simply had some cache in this space because of “Steamed Hams”? [“Steamed Hams” is a famous Simpsons phase from Season 7 that Oakley wrote.]

It was motivated solely by my want to evaluate the recent beef Quarter Pounder. Since I had had a well known McDonald’s rant about two years earlier on Twitter, I needed to comply with up by making an attempt their new, highly hyped attempt to enhance the choices. Once I arrived at the restaurant, I made a decision that a prose tweet merely wasn’t going to be satisfactory. So I filmed myself making an attempt it. Then the video was so nicely acquired that I continued doing it.

You stated you got to eat quick meals solely on special occasions as a child. Have been your mother and father very strict about retaining you away from it?

It was because we lived out within the boondocks in Maryland, and other people don’t keep in mind this, however in the ’70s, there weren’t McDonald’s eating places all over the place. Quick meals was not in all places. There was a Gino’s, which is a regional thing, however it was 20 miles away from our home. The nearest McDonald’s was in Baltimore, which is 60 miles away. So I by no means obtained any fast meals. I also was by no means capable of play any video games. So both fast meals and video video games I’m undoubtedly overindulging in as a grown-up. In all probability secretly compensating for my deprivation as a youth.

You employ loads of hashtags like #influencer and #foodie, which I take as sarcastic.

Yes. I’m making an attempt to, as is the case with many issues that I write, I’m making an attempt to have it each ways—doing it, but in addition making fun of it at the similar time. Which is the type of thing we might typically do on The Simpsons, simultaneously embrace and satirize one thing.

Like The Simpsons clip present. In case you’re gonna make a clip present, you make enjoyable of the truth that you’re gonna do a clip show.

Exactly. I might say lots of my critiques are 100% sincere. However other occasions, I really feel like I’m making fun of the style.

If you end up not consuming fast food on a video, what is your weight loss plan like? Because from the surface we see you eating solely burgers and fried food. It’s sort of like a Man Fieri state of affairs, the place we say, “Hey, this dude is terrific. I sure hope nothing bad happens to him.”

I recognize that. I ought to point out I do go to the fitness center day-after-day. I do eat lots of frozen pizzas and issues like that, however I also prepare dinner, like, 3 times every week. I’m the one one on this household who cooks. So I wouldn’t say they are typically notably wholesome issues, however I prepare dinner issues like pot roasts, and I’m making an attempt to master all the issues that I like. I’m making an attempt to master cooking the right burger at house. I’ve been making an attempt to master fried hen for years, and it’s superhard. Pulled pork, stuff like that. I don’t eat numerous superhealthy meals underneath any circumstances.

When you’re making it at house, studies show you’re eating rather a lot fewer energy.

Yeah. Nicely, I’ve actually been working for years to good a burger that is sort of like In-N-Out high quality or a Shake Shack quality at house, and I feel I’m nearly there. [See sidebar at the bottom of this page.]

You’ve mentioned that you simply misplaced a ton of weight after leaving The Simpsons, like 65 pounds, and that folks ate horribly on the job. Was it just plenty of stress consuming?

Yes. And you eat for leisure. You must keep in mind that is before the times of cellphones. So now individuals always take a look at their cellphones in the writer’s room, which I disapprove of, to be trustworthy. I don’t assume it is best to have the ability to deliver your cellphone in, because it wastes half a day. Individuals’s brains will not be on the script;
they’re on Twitter. However back within the pre-cellphone era, once we have been at The Simpsons, there’s actually nothing to do besides sit there and work or think about the script and eat. So the eating takes on this outsize, fantastical facet to it, the place you’re fantasizing about what you’re going to have for lunch. And if it’s a must to stay for dinner, you’re fantasizing about that. So you overeat. You order extra lunch than you want because you need a lengthy expertise. You need an appetizer together with your lunch and a aspect dish and perhaps even a dessert. In case you have been considering clearly, you’d order a salad with hen. However then you definitely would have less lunch to take pleasure in, and it might be over shortly.

You weren’t just a writer on Simpsons but the showrunner, which most individuals would assume is the best job on the planet. What prompted you to go away?

We have been sure it was going to be over. [Laughs] On the time, virtually no TV show had gone on, apart from Bonanza or Gunsmoke, previous Season 9 or 10. I can’t even keep in mind a comedy. Lucy didn’t go that long. Cheers went to Season 10. M.A.S.H. went to 10. That was it. We have been like, “This thing is going to be over soon,” and in addition because we felt like we have been operating out of stories. Even Josh [Weinstein] and I had lots of hassle arising with sufficient good tales for Season 8, and it was traditional for individuals to run the show for less than two years at that point. So, No. 1, we had already run the present for 2 years. No. 2, we didn’t need to be the blokes to break it. We stated, “Let’s just do our two years and get out while the getting is good. The show couldn’t possibly go beyond another year or two. Then we’ll be on to something else.” In fact, we have been improper. [Laughs] That was the wrongest factor of all time.

And for anybody not in that enterprise, show operating means you decide which scripts are developed, and also you’re pitching in with every facet of writing, and so forth.

Yeah, it’s principally like being the author, producer, and director of a film suddenly. You’re in command of every thing. You’ve got a staff of writers and a group of animators, and the composers and the actors, but you’re in command of all these groups. So you make all the choices about what stories are going to be accomplished and who’s going to write down them and who’s going to direct them. The job is incredibly troublesome, and that’s additionally why no one had achieved it for greater than two years on the time. Josh and I, we cut up the work between us, and we have been nonetheless working 80 hours every week or whatever, and it’s not a job that we thought we might proceed to do properly for more than another couple of years at that time.

Individuals now know that you simply wrote the “Steamed Hams” phase that has turn out to be a viral meme. What gave it new life now? It’s greater than 20 years previous.

I consider it began with the Australian grocery store factor about three years in the past. Individuals in Australia have been calling this chain of grocery shops and asking if that they had steamed hams. And I assume they acquired hundreds of telephone calls asking for steamed hams. So the grocery store put up a sign within the grocery store that stated, like, “We don’t have steamed hams for sale, but if you’re looking for ground beef, start right here.” They usually made a humorous video in response to it. I feel that’s what jump-started this thing. I assumed, “Oh, how amazing. That’s delightful.” And then I feel the thrill that came from that sort of translated to a worldwide, I might say, renaissance. It started slowly, nevertheless it started with individuals remixing it on YouTube. Then it sort of took on a lifetime of its personal.

Do you could have a favorite meme remaster? I assumed Blade Runner 2049 was nice.

Man, there have to be so many a whole lot of them. I like the easier ones from the early days. Like when it was translated to Chinese after which back again, that was really good. However I assume my favourite one is that basically sad one, the place it turns out Skinner has died within the hearth, after which Chalmers is sitting out within the forest, camping
and watching the aurora borealis and excited about Seymour up in the sky. That’s my favorite one. I feel it might be referred to as “Steamed Hams, but It’s a Tragedy” or “Steamed Hams, but Seymour Dies.” You will discover it. [“Steamed Hams but it’s actually a very sad story”] It’s very shifting.

Congratulations on Disenchantment being renewed. Basically terms, can you tell fans what to anticipate in Season 2?

We already finished the second season. We thought the seasons have been going to be 20 episodes a yr. However they determined to break it into two seasons of 10 episodes per yr. It’s utterly written and virtually utterly animated as nicely. When it comes to what is going to happen, I can’t say too much, however you’ll undoubtedly see a very fascinating and thrilling resolution to the cliffhanger that I wrote, which was the season finale, which is type of a two- or three-part starting of the second season. You will also see every character getting slightly bit more time for us to get to know them in depth, together with the king. And some extra emotional episodes. I can’t say something greater than that.


“HI-HO BURGER in Santa Monica was my fourth review. It’s made with Wagyu beef. I haven’t had a better
burger than that.”

“I still think MCDONALD’S has the best fries. Freddy’s—where they make them skinnier—are a close second.”

“POPEYE’S. Without a doubt.”

“In Portland we have a place called PIZZA JERK, which is my favorite. From a chain I’d have to say PAPA JOHN’S.
And frozen, it’s WILD MIKE’S.”

“There are a dozen small places in L.A. whose names escape me, but TACO BELL is still definitely the best Mexican chain. The taco supreme from Jack in the Box is also great.”

“WENDY’S. The new S’Awesome burger is probably the best nationwide item I’ve had this year.”


Comply with Bill’s straightforward ideas and it’s like having your very personal Shake Shack—localized totally inside your kitchen.

• Use 80/20 or 70/30 ground beef.
“If you go any leaner than 80%, it’s not going to have the same flavor, and it’s not going to be as juicy.”
• Get the pan superhot.
“It should be a cast-iron skillet, and it should be smoking a little bit before you put the meat on.”
• Season the uncooked meat with salt and pepper. Maintain the patty comparatively small.
“When it hits the pan, smash it down. That’s how you get that char and crust that Shake Shack has pioneered on a national level. When you’re completely done, it shouldn’t be any bigger than a Shake Shack burger.”
• Gown appropriately.
“I prefer the way they dress it at Five Guys—ketchup, mustard, mayo, and then toppings: lettuce, tomato, pickles. It’s a really simple recipe. I’ve taken to brushing mine with mustard. If you’re really ambitious, you can put on some caramelized onions, which is an In-N-Out Animal Style thing. Martin’s Potato Rolls are preferred. If you went through all the trouble to do this, you would have the perfect burger. It would easily rival any of those fast-food burgers.”

Comply with Bill Oakley on TWITTER and INSTAGRAM and subscribe to his YOUTUBE channel.

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